Our journey began with a clear vision — to transform recruitment by prioritising ethical practices and the pursuit of exceptional talent. Founded on passion and guided by strong values, we have evolved to specialise in executive search, becoming a pivotal force in crafting leadership success stories. This strategic focus allows us to shape the futures of both the organisations we serve and the leaders we place, ensuring that every engagement is not just a placement, but a stepping stone to greater achievements

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Our journey began with a vision – a vision to redefine how recruitment was done, putting ethical practices at the heart of everything, in our search for exceptional talent.

Founded on passion and guided by values, we have evolved into a force that shapes success stories.

The Founder of WhatIf

"Great vision without great people is irrelevant"

-Jim Collins

Hi!  I'm Carrie and I am the driving force behind WhatIf.   I bring over 13 years of headhunting and executive search expertise to the table. Originally from Manchester and now based in Barcelona, my international experience across three continents has equipped me with invaluable insights into diverse talent markets.


Unapologetically Aquarian, I promise that working together will be a dynamic and innovative experience. I bring a fresh perspective to each search, making every collaboration a unique and exciting journey. With my out-of-the-box thinking and unwavering commitment to fairness, partnering with me ensures a positive and enjoyable business environment where success and camaraderie flourish.


Driven by my frustration with the industry’s neglect of ethical recruitment practices, I founded WhatIf. My goal was clear: to transform executive search by emphasising transparency, integrity, and the creation of enduring partnerships that transcend traditional hiring methods. While I personally handle all briefs, I am supported by a superb team dedicated to consistently delivering excellence and expertise.


I urge all companies to recognise the transformative power of aligning with an agency committed to ethical excellence.

Join me in reshaping the executive search landscape. Let’s elevate your leadership with visionary talent that drives real change.


Why Values Matter in

Executive Search


At WhatIf Consulting, our commitment to values-driven methodologies is not just a part of our business model—it’s a defining element of how we conduct executive searches. This approach is crucial in not only solving complex recruitment challenges but also in ensuring that the leaders we place are truly transformative for our clients.


Integrity, Transparency, and Fairness

In the realm of executive search, these values guide our every decision. We navigate the complexities of sourcing C-suite and senior-level talent with unwavering integrity, maintaining transparency throughout the recruitment process. This ensures that both clients and candidates have a clear understanding and trust in our methods, fostering long-term relationships built on mutual respect.

The Impact of Values on Executive Searches

Our values-driven approach significantly enhances the executive search process:

    Quality of Leadership: Our stringent adherence to values attracts leaders who are not only skilled but also deeply principled. This alignment with your organisation’s core values leads to stronger, more cohesive governance and strategic oversight.Candidate Engagement: High-caliber executives are often selective. A transparent and fair process ensures they feel valued and understood, increasing their engagement and interest in joining your organisation.Brand Reputation: Upholding strong values solidifies your reputation and ours as ethical leaders in the industry. This recognition attracts top talent and sets a standard for the sector.

Solving Executive Search

Challenges with Values

Streamlining the Recruitment of Executives

Our values-driven approach cuts through the complexity of executive recruitment by ensuring clarity and precision in our engagements. Clear communication and ethical practices reduce delays, helping us identify and secure top leadership talent efficiently.


Enhancing Retention and Engagement at the Top

Executives recruited through a values-driven process are more likely to be aligned with your company’s mission and culture, resulting in higher job satisfaction, longer tenure, and more impactful leadership.

Committed to Ethical Practices

Building Trust and Enhancing Reputation

By adhering to the highest standards of ethical recruitment, we enhance not only our reputation but also that of our clients. This commitment attracts top-tier executive talent and contributes to a more equitable and ethical job market.


Executives and companies alike are drawn to partnerships that reflect their own values of integrity and responsibility.


Ethical Practices in Executive Search

    Constructive FeedbackSocial ResponsibilityCompliance with LawsAccurate Job DescriptionsTransparent Recruitment ProcessesAnti-Discrimination Efforts
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OUR CORE VALUES

Innovation, Integrity, and Impactful Results

At WhatIf Consulting, we are guided by these three fundamental principles that define and drive our executive search services. These values are not just words; they are the pillars upon which we build successful partnerships and transformative leadership solutions.

Innovation

Pioneering  Exec Search

Staying ahead requires a relentless pursuit of innovation.

Proactive Solutions: We anticipate changes and future trends in the industry, allowing us to position our clients at the forefront of leadership transformation.


Customised Strategies: Each client’s needs are unique. We employ creative and tailored search methodologies to identify leaders who are not just fit for today but are ready to lead tomorrow.


Technological Edge: Leveraging the latest in recruitment technology and data analytics, we ensure a cutting-edge approach to how we identify, assess, and engage top-tier talent.


Integrity

The Foundation of Trust

Trust is the cornerstone of all our client relationships and is essential in the sensitive nature of executive search.


Ethical Standards: We adhere to the highest ethical standards, ensuring confidentiality and respect for all parties involved.


Accountability: We stand by our methods and results, taking responsibility for our actions and ensuring that we deliver on our promises.

Impactful Results

Measurable Success

Our ultimate goal is to create significant, positive impacts on your organisation through strategic leadership placements.


Strategic Impact: We focus on placing leaders who will not just fill a role but will bring about strategic change and drive business success.


Cultural Alignment: Understanding that leadership affects every level of an organisation, we ensure that every placement fosters a positive and productive cultural fit.


Long-Term Success: Our job doesn’t end with a placement. We follow up to assess leadership impact and success, ensuring that our leaders continue to thrive and propel your business forward.


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